Grow your revenue with video marketing! It’s not just about getting new clients, but creating a loyal audience of raving fans making you the Ultimate Subject Expert; about turning prospects into clients…HAPPY clients! Be prepared to take advantage of the new norm in digital marketing.
You can make a BIG impression with a small budget
Before you choose any video marketing company, make sure you know all the facts.
Choosing a good video marketing company in Houston, such as Digital Sales Development is easy when you know what questions to ask, look at work examples. It’s no longer necessary to pay super high prices accompanied by outdated marketing methods.
TEN REASONS TO USE VIDEO TO GROW –
FORGET EVERYTHING YOU KNOW!
The game has changed. The world of marketing is a far different place than it was 20 years ago.
It is a far different place than it was even five years ago. Scratch that! Marketing is a far different game than it was last year!
Whenever we speak in front of groups of entrepreneurs, we always ask three questions:
- Who is already using video for business?
- How many know they need to use video, but haven’t yet?
- How many of you have no idea why video is important for your business?
Interestingly enough, hardly anyone raises their hand for the last question. Overwhelmingly, most people are either using video, or know they need to use video. It’s the fourth question throwing most people for a loop:
How many people in here are monetizing their video campaign?
Almost no hands go up on that question. The truth is, when video is done right: Video converts. Period.
So sit back, We’re about to give you some awesome information on how Video changes the game…forever!
Ten Reasons To Use Video to Dominate Your Market
- It’s the Leading Trend
- Build an Audience
- Video vs. Plain Text
- Video Builds Trust
- Separates You from Your Competition
- The applications are endless
- Search Engine Optimization
- Social Networking
It’s the Leading Trend
Last year, $28 billion of conventional advertising moved to the Internet. Video will comprise 90 percent of total internet traffic by the end 2013.
Every minute 35 hours of video are being uploaded to YouTube. Video on the mobile phone is going to increase 66 times in next 36 months
The business out there in front of the wave is seen as the ―Ultimate Subject Matter Expert. Subject matter experts are the people clients and prospects turn to for reliable information about a service or product. YOU can become the expert!
The Internet is international. It is incredibly powerful! You can reach hundreds, thousands, and even millions of people without ever leaving your office or home.
Imagine hanging out on the beach delivering a video message to the masses with a couple of clicks.! Video is truly scalable. It is like cloning yourself. When you have a video message, you can tell your story in an engaging way.
Build an Audience
Building an audience of raving fans that turn into loyal clients is the way people are making the most money on the Internet. One of our favorite and notable mentions is Gary Vaynerchuk, who built a daily video blog about wine. His informal and unorthodox approach to wine, led to a HUGGEEE fan base. This placed Gary in numerous national television appearances as a wine expert. He’s been seen on Late Night with Conan O’Brien, The Ellen De-
Generes Show, The Today Show, Nightline, and Mad Money with Jim Cramer.Video Is absolutely the most powerful way to build a fan base of people who will invest time and dollars with you.
Video vs. Plain Text
Let’s be honest, the whole planet has an attention span deficit. Although this is a slight exaggeration, it’s not far from the truth. People simply don’t have time to read every single message. Bombarded with messages coming around the clock, they’re hit all day long, and face a long list in the inbox the next morning.
Think about your own inbox every morning. Facing that choice, isn’t a video going to reach out and grab 60 to 90 seconds of your time faster than a plain text message?
If you’re like most people, you would rather watch a video. In fact, video is the preferred method for education and content distribution. Now for the bonus question:
If more people are watching video than reading, should you write emails or send videos? Ding, Ding, Ding…..The answer is clear, VIDEO!
Video Builds Trust
At the end of the day, business comes down to relationships and trust. Those who build relationships the best typically get the business. There’s nothing that will ever replace a one-on-one meeting, but video is the closest thing you can get to being there. Seeing your message activates the same brain chemicals that engage us. The visual impression produces dopamine and endorphins causing mental reactions on a subconscious level.
With the future medium, personal video, your message is compelling and memorable.
All media has its place, but it’s video setting the bar for marketing’s future! And Google LOVES video…..need we say more?!
Separates You from Your Competition
Separating your business from your competition is one maxim successful entrepreneurs believe. Think about how people are marketing business today: Brochures—quickly tossed and recycled ,business cards—rubber banded and tossed in the drawer: websites, without video and relevant content —an online brochure Newsletters—printed or digital, quickly overlooked and deleted(We have some clients who never even read their own newsletters!) Business is won and lost today based on how well the story is told. A GOOD STORY SELLS! If you tell your story in an interesting and compelling video, you have just boarded the SUCCESS train!. A video message puts you ahead of your competition, helps convert your prospects into clients, entertains and educates, and brands you the Ultimate Subject Matter Expert!.
The Applications Are Endless
Video can be used in amazing and novel ways. Use video for press releases, for customer support, for attracting customers, for client education and training, for social media, and to reach out to strategic
partners. The only limitation to video use is your imagination!
Search Engine Optimization
Embedded online video ranks you higher on Google, Bing, and Yahoo search results. As a matter of fact, properly tagged video is 53 times more likely to rank within the top of search engine results than text alone!
NOTHING is more social than video. You’re personally engaging in conversation with someone presenting your face, your personality, and your message. It’s ALL in front of your client.
Most people save video email, so you have an ongoing ―LIVE appearance on a potential client’s computer. People remember most what they read ,hear and see. Video puts all three learning tracks into one visual message.