Nowadays, people are using hashtags like crazy on just about every post but when it first started, nobody knew that it would become one of the most effective marketing tactic on social media. Twitter first adopted this quirky little innovation as a feature after one user proposed its use and other social media platforms decided to follow suit. Using hashtags, skilled content marketing professionals in Houston, TX or anywhere else can create trending topics that can be found easier and filtered by their target market.
Follow the Hottest Trends
Social media is where the latest buzz is and if you don’t keep up, you’re brand is bound to suffer. You need to stay relevant and use hashtags that people are actually using. Find out what the trending topics are and use them in your content to reach more people.
Start Your Own Campaign
Relating your content to what’s trending right now might be easier said than done. Why not start your own campaign using your very own hashtag idea? You can be as creative as you want but you need to check first if someone is already using it. Better yet, come up with several different hashtags and test them out to see which of them will be most effective to use on your next posts.
Coordinate Your Posts
Since hashtag is a multi-platform feature, it is now easier for you to coordinate your posts across different platforms. This will allow you to widen your reach and reach more of your target audience wherever they may lurk in the inter-webs. If you don’t have accounts set up in other platforms, you’re missing out on potential engagement with your audience.
Don’t Overdo It
While using hashtags is a great habit to get into, you need to be careful not to overdo it. Most social media platforms have a character limit on their posts, which means that there’s less space for you to add words to it. Keep your hashtag limit at three so you don’t overwhelm your post, and use the most relevant ones to help guide your readers to it.
Track and Analyze Results
How do you know if your usage of hashtags actually paid off? You track the results. Using tools, you can see just how far your hashtag reached and how well it has been used in social media. This way, you get accurate data and metrics for future reference and for other social media campaigns.
Effective use of hashtags on social media can help you boost your business’ online visibility. Reliable brand optimization specialists in Houston, TX from companies like Digital Sales Development can help you reach your target audience better through SMO and other services.
How to Rock Hashtags (And Why You Should), Search Engine Journal
5 Brilliant Ways to Use #Hashtags in Social Media Marketing, Search Engine Watch