We often see sci-fi protagonists having a conversation with a computer. It’s commonly used in beloved pop culture like Star Trek or between the Marvel Cinematic Universe’s Tony Stark and Jarvis. While we may think of conversing with a computer is fictional, the fact is that its already happening today. According to research, voice search […]
When it comes to web design, many small business owners place too much attention on what their website looks like, rather than how the website actually performs. While it is true that a beautiful website will help attract customers, a website that doesn’t work will not convert those visitors into customers.
If you haven’t engaged in search engine optimization yet, chances are you’re spending too much on marketing but yielding very little income. While traditional marketing strategies still work, they don’t stand a chance against web-based marketing since consumers have become addicted to the Internet. If you want your business in Houston to thrive, use SEO […]
Online marketing is a useful tool, but the internet works both ways: people can also respond to your marketing efforts either positively or negatively. Thus, protecting your online reputation is essential. A company’s reputation is far more important in this age of ubiquitous access to information, as a bad name is easier to know about […]
Nowadays, people are using hashtags like crazy on just about every post but when it first started, nobody knew that it would become one of the most effective marketing tactic on social media. Twitter first adopted this quirky little innovation as a feature after one user proposed its use and other social media platforms decided […]
People might have seen or heard your name or had encountered your brand, whether it be on Google searches, social media, or word-of-mouth. They might have heard about the services you offer from colleagues or felt a buzz around your brand. These instances mean that you already have a reputation among prospective customers, yet they […]
Recent statistics show that 25 percent of the world’s population uses social media. Such growth can be seen in how popular social media sites like Facebook and Twitter have experienced booms in their user population over the years. As of 2014, Facebook boasts 1.28 billion users worldwide while Twitter boasts 255 million. Most business owners […]
In the wild, wild west of brand marketing, it pays to have a sound strategy to wrangle up customers and have them eating out of your hand. The city being a pretty large place, and with plenty of brand optimization specialists in Houston, TX, you may be exposed to different action plans that could befuddle […]