When it comes to web design, many small business owners place too much attention on what their website looks like, rather than how the website actually performs. While it is true that a beautiful website will help attract customers, a website that doesn’t work will not convert those visitors into customers.
Fortunately, working with a professional web design company in Houston, such as Digital Sales Development, can help you create a website that is both beautiful and functional. More importantly, they can design a website that can contribute to your website’s SEO efforts. Yes, proper web design can help your website rank better! Here are a few tips you should keep in mind to help you design or redesign your website:
Prioritize Mobile Responsive Design
Mobile devices are rapidly becoming the primary device consumers use to browse and search the Internet. As such, a mobile responsive website is a must-have for businesses. These nifty websites automatically adjust their design to match the device used to access it. Unlike having a regular website and a normal website, a mobile responsive site uses only one URL, allowing you to reap the full benefits of SEO instead of splitting gains in half between two sites.
Create Simple and User-Friendly Navigation
Have you ever felt the frustration of trying to look for something but there was too much clutter in the way? Many web users feel that same frustration when websites are difficult to navigate, making it difficult for users to find the information they are looking for. In many cases, that frustration forces visitors to leave your website and check out a competitor’s site, increasing your bounce rate and lowering your search ranking.
Minimize the Use of URL Redirects
The use of 301 redirects is a standard SEO-friendly practice that tells search engines that a particular page has been permanently moved to a new location. Unfortunately, too many redirects causes website loading speeds to bog down due to extra network trips to verify data. Don’t forget that load speed is a ranking factor Google’s algorithm uses. Slower load speeds lead to lower rankings. Slower load speeds also lead to higher bounce rates, giving your website a double whammy you definitely want to avoid.
When it comes to Internet marketing, web design and SEO go hand-in-hand with each other. Designing your website to be SEO-friendly allows you to maximize the benefits of SEO, helping you in the long run.
11 Ways to Boost Page Load Time, searchenginejournal.com
The basics of search engine friendly design & development, moz.com