People might have seen or heard your name or had encountered your brand, whether it be on Google searches, social media, or word-of-mouth. They might have heard about the services you offer from colleagues or felt a buzz around your brand. These instances mean that you already have a reputation among prospective customers, yet they still can’t determine if they have a positive or negative feeling towards your brand. Now that you have the building blocks of a reputation, the next thing you’ll have to do is build a positive one with these tips from Houston, TX brand reputation marketing experts.
Why Build a Reputation?
Nowadays, people’s purchasing decisions rely heavily on a brand’s reputation. Eighty-three percent of consumers are likely to be influenced by their perception of a brand, while 80 percent tend to change their purchasing decisions upon seeing negative online comments. Negative comments are everywhere, and there are a lot of mediums that allow unsatisfied costumers to air their disappointment in a particular brand, such as social media and review sites.
With these numbers in mind, it can’t be hard to see why building a positive reputation is key in winning in business. With the internet open 24/7, negativity could spread sporadically, and the reputation you might have had among people could get hurt just within a few hours.
Building Reputation Through Content
In a way, your brand already has a reputation among people who have heard about your business and the products and services you offer. The only thing left to do is to build and improve upon this reputation, which, in turn, can entice more prospective visitors and customers to buy from you. First, you’ll need to establish the identity of the brand by answering these questions: who are you, what do you do, and how do you want other people to perceive you?
Engaging with your target audience and industry influencers is the next step in building a reputation, but how can you get their attention over other businesses in the same industry? This can be done by creating compelling and relevant content, which your audience should find useful and entertaining enough to want to share them to friends and acquaintances online.
Creating engaging content can be done with the help of top content marketing professionals in Houston, TX, such as those from Digital Sales Development, who can help enhance your brand reputation by producing content that would catch your audience’s attention. While you might be building on your online reputation, don’t forget to fortify your offline reputation as well by providing an outstanding customer service that’s sure to get them raving.
(Source: 5 Tips for Building a Positive Brand Reputation, Inc.)