Content is what drives people to give you a second look when you have something they need. In a September 23, 2014 article for Business 2 Community, writer Jessica Lawler says:
For fellow TV lovers, September is a wonderful month of the year…it’s premiere time! The start of the 2014-2015 TV season is upon us and if you’re anything like me, you may be getting your show schedule in order and setting your DVR so you don’t miss a minute of the action.
As the population gets savvier when it comes to marketing, social media and content, so too do the TV networks. With more competition than ever for viewers’ eyeballs and attention, the TV industry is putting on their marketing hats to implement new and exciting tactics to keep their audiences engaged.
Recent changes in algorithms have added more power for search engines to sift through and penalize/reward quality content being posted on various webpages. Some business experts claim that well-written content pieces enable a brand to link bridges with customers and start a good business relationship. Getting started in the right direction requires tapping the help of expert content marketing professionals in Houston, TX, like the crew at Digital Sales Development (DSD).
Images… or it Didn’t Happen?
A vital tenet of traditional or online marketing is to show people what product or service you have instead of just telling them about it and leaving them to visualize it altogether. For a content-marketing thrust, you will need quality pictures of the subject and upload it on your business website with the proper options to make it rank in image search results. Sellers of 1/6th-scale action figures, for example, have this down pat with multiple pictures that show even the tiniest details of the product.
Increased Online Movement
As more customers take to cyberspace to shop for a product, they can hang around a website and watch a video of anything that catches their interest, which you must take advantage of through video marketing. Lawlor mentioned a popular prime-time talk show that encourages its viewers to watch newly-released YouTube videos and share them with the associated hashtag.
Your business may have some marketing power if a celebrity who is a regular customer endorses it or you, the business owner, take time to actively promote your product or service over various mediums. Lawlor noted that some reality-TV hosts work the social-media rounds during off-season.
Houston, TX brand reputation marketing companies like DSD recognize this potential by showing you in special videos introducing people to your business. They can also nurture your reputation with positive content pieces.
(Source: What The 2014-2015 TV Season Has To Do With Content Marketing, Business2Community, 23 September 2014)