Recent statistics show that 25 percent of the world’s population uses social media. Such growth can be seen in how popular social media sites like Facebook and Twitter have experienced booms in their user population over the years. As of 2014, Facebook boasts 1.28 billion users worldwide while Twitter boasts 255 million. Most business owners can see this as an opportunity to widen their online marketing efforts.
If you’re using a certain online marketing tool and find it inefficient due to infrequent interaction with your target market, perhaps social media is the way to go. Here, people are more participative, although there are statistics that say only a third of all American internet users follow a brand in social media. Turns out internet users’ participation or interaction with brand owners is influenced by the strategies the brand owners use in optimizing their websites in social media:
In her article for Business2Community.com, contributor Yasmin Bendror discusses some facts about social media as a trending efficient tool for online business marketing.
Businesses that use social media strategically are more satisfied with the results than ad hoc users, who are more skeptical about the value of social media.
Businesses that use social media as part of a planned corporate approach are 1.5 to 2 times more likely to anticipate revenue growth than ad hoc users.
Basically, social media optimization (SMO) is differentiated from search engine optimization (SEO) by the type of content it utilizes. Techopedia.com describes SMO as more art than science because there’s no definite standard or format for which the articles can be patterned. The main goal is to produce content that is creative enough for readers to consider sharing. SMO is becoming a staple online marketing option for big businesses in prominent cities like Houston, TX. No wonder skilled brand optimization specialists in Houston, TX are becoming more and more in demand.
However, you have to keep in mind that regardless of SMO effectiveness as an online marketing tool, you must not consider abandoning other online marketing tools you are currently using. Bendror points out that combining SMO and your other tools may prove lucrative for your business.
Social media is not an end unto itself. It MUST be integrated and work hand-in-hand with all your other marketing and PR initiatives which should be continued to reach all your marketing touch points and your ultimate success.
Hiring content marketing professionals in Houston, TX, just like those from reputable companies like Digital Sales Development, is your best bet to producing shareable articles. These professionals are equipped with outstanding communication skills, allowing you to communicate with your target market.
(Source: Why Social Media Is So Important for Your Business in 2014, Business2Community.com)