All it takes is a single marketing mistake to bring the down the reputation of your business—the one you’ve worked very hard to establish. Due to the ever-increasing competition in the market, some business owners rush their advertising campaigns without looking at the entire picture. In a world where inappropriate advertising can easily irk consumers and deflate profits, you need to be very cautious in branding your business.
Examples of Marketing Disasters
The advertising world saw several massive marketing fails from some of the world’s biggest companies and franchises in 2014. Apple shelled out a hefty $100 million to gift half-a-billion iTunes subscribers with U2’s Songs of Innocence recording—the band’s first in 5 years. Unfortunately, a lot of customers were not happy about receiving music without their permission and Apple had to quickly develop a button to remove the songs to placate the irate community.
The Burger King Facebook “Unfriend” campaign fuelled plenty of social media rants when it encouraged people to “unfriend” 10 friends on Facebook in exchange for discounts. Lenovo online ad pricing mistake brought disappointment to thousands of its customers all around the globe. Featuring “skinny” models in the ads of the Curve ID jeans, Levi’s Jeans lost customer goodwill when women felt that the concept didn’t embrace all body shapes and sizes.
Marketing Your Business Successfully
Your business may not be as big as these companies but you still need to be careful when it comes to advertising your products and services. If you want ensure that your branding campaign is well-thought-out and sensibly implemented, look for the services of content marketing professionals in Houston, TX. Whether it’s an engaging post for your Facebook page or video marketing material, having professional services can help you stay aligned with your branding goals.
Through the techniques of business consultants, the reputation of your company can greatly improve without sacrificing core values. There are brand optimization specialists in Houston, TX that can customize your entire internet marketing campaign, from website design to online reputation management. Business consulting and internet marketing firms, such as Digital Sales Development, can give you peace of mind that your advertising initiatives will always appeal to your target market.
(Source: 2014’s top brand winners and losers, FoxNews.com, January 26, 2015)